How to Showcase Technology and Develop Reference Customers in the Public Safety Market
Over the last two years, PSN has worked with five companies showcasing their technologies with first responders to generate awareness and secure early reference customers. We’ve spent many hours facilitating proofs of concept with users, conducting remote demonstrations, identifying ideal early reference customer accounts, securing speaking roles with influential public safety technology groups, navigating procurement rules, and much more. This is nothing new to anyone who has started a company selling a technology product to first responders. And, just like everyone else, we’ve learned A LOT along the way.
Here are PSN’s top 10 lessons learned from showcasing new technology products and solutions with first responders, paying particular attention to early marketing and sales goals to generate awareness and secure early reference customers.
We’ve taken all our experiences and created a turnkey service for companies of all sizes to: