Listen to the Voice of Your Public Safety Customers
Here at PSN, we pride ourselves on our solid relationships with public safety organizations around the world. As a trusted third party, PSN regularly shares new technology with first responders and receives feedback and market insights to improve products or to focus sales strategy and messaging. One of the most important foundations of our relationships with these public safety organizations is our commitment to listen. Are you listening to the voice of your public safety customers?
Voice of the Customer, or VOC, is a marketing tactic used to understand the wants and needs of customers using tools like online surveys, phone interviews and focus groups. These tools can provide valuable insights into product development, sales strategy and tactics, and marketing messaging. Additionally, and, arguably more importantly, these activities can help build the foundation of a solid two-way relationship with public safety prospects and customers.
Again, are you listening to the voice of your public safety customers?
VOC is a powerful tool that every public safety technology vendor needs to leverage. At every stage of growth, VOC tactics can help build and enhance relationships with first responders. It’s important to note that these are not sales tactics and should not be conducted as such. These are relationship and trust building activities first, and second, they raise brand awareness and can identify early adopters.
PSN helps companies better understand the voice of their public safety customers with our Market Insights service. Check out this one-pager for more information and contact us today to chat about how PSN’s public safety market insights service can positively impact your first responder customer relationships for the long term.